Snohomish County Launches Tourism Branding Program
Lynnwood, Washington (PRWEB) Could 17, 2012
The Snohomish County Tourism Bureau has launched an intensive research program created to learn, define and style the areas competitive differentiator i.e. what tends to make Snohomish County unique so it can stand out amongst tourism destinations. The ultimate goal of this initiative is to bring a lot more awareness to the area and attract a lot more guests to Snohomish County.
To bring outside objectivity to the project, the Tourism Bureau has partnered with Nashville-based North Star Destination Techniques. North Star has helped develop destination brands for much more than 150 communities nationwide.
We are delighted to be operating with North Star on this project. The review committee representing tourism partners from around Snohomish County are confident in North Stars capacity to aid drive the direction for tourism marketing and advertising of Snohomish County, mentioned Amy Spain, Executive Director of the Snohomish County Tourism Bureau.
Your brand is what folks say about you when youre not about. In other words, your reputation. explains Don McEachern, CEO of North Star. Many times people decide on to check out to a place based wholly on the word-of-mouth about it. Branding is what you do to alter or refine that message. We are delighted to be working with the Snohomish County Tourism Bureau in this capacity.
The integrated approach contains study, method and inventive development. The very first stage is study and comprises about 80% of the function. Here we decide the state of your existing brand, says McEachern. Much more than 15 pieces of qualitative and quantitative analysis will paint a thorough picture of how Snohomish County is believed of nowadays. This study contains an assessment of the environment inquiry origin, visitor origin, demographics and psychographics of residents and visitors perceptions of guests, residents and stakeholders and a review of existing communications and the competition.
Employing that investigation, North Star will develop a brand approach that is relevant to the places existing scenario but also differentiates it to shoppers. The research will not only tell our existing story, it will yield insights that point us in the direction of our desired future story, says Amy Spain.
The final stage of the project will involve the development of a brand identity guide for Snohomish County. Suggestions for the brands appear and language, as properly as a new logo and tagline are a portion of this guide. But a brand is so considerably much more than that, stresses McEachern. Your community needs to wear this new brand like a second skin. We will offer you the creative tools and tips to make that happen. This consists of ideas for communications, signage, special events, community outreach, on the web initiatives, merchandising and a lot more.
Snohomish County has a tremendous opportunity to create into a prime tourism destination. With North Stars help, we will be in a position to tap into the intrinsic, diverse charms of our county and tell the planet with a unified voice why Snohomish County really should be their subsequent vacation destination.
If you are interested in mastering far more about the Snohomish County branding initiative, contact Amy Spain at the Snohomish County Tourism Bureau at amy(at)snohomish(dot)org. To learn a lot more about North Star Destination Methods, go to http://www.northstarideas.com.
