Specsavers continues literacy link for 2012 With A New Series of The Television Book Club
(PRWEB UK) 1 February 2012
LITERACY, eyecare and glasses remain firmly linked this winter, as Specsavers funds a fifth season of the Tv Book Club.
The Tv Book Club returns to More4 on Sunday 29 January. The new series capabilities seven new authors in the ten-robust shortlist, like debut novels from a NHS audiologist who wrote among shifts, a police intelligence analyst, a former womens refuge worker and an investment manager.
Specsavers shops nationwide are supporting the series with a range of activities, including distribution of a free of charge Tv Book Club Summer Read magazine that features author interviews and summaries of all the books.
Richard Holmes, advertising director at the chain of opticians, says: Many people will discover that the first time they notice a issue with their eye sight is when theyre reading, so were delighted to be supporting the Tv Book Club once more this year and helping to promote literacy. There are some terrific titles in the new series and properly be encouraging our clients to start off their personal book clubs, to study along with the show.
The ten-component series functions a celebrity panel that consists of Meera Syal, Dave Spikey and Laila Rouass, coming together to critique a new title every single week. Viewers are invited to interact with the show, reading along and sending in their own reviews.
The new titles have been carefully chosen by a panel headed by Amanda Ross, managing director of Cactus Television.
Amanda says: All the titles on this years list will scream dont put me down at the reader. Although all my alternatives are, as always extremely various in style and content, their common factor is that they are all genuinely fantastic reads and the viewers will be torn when the time comes for them to vote for their favourite to win the accolade Greatest Read at the finish of the series.
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Issued by Beattie Communications on behalf of Specsavers
For additional press data, please make contact with Gareth Anderson or Pav Panayiotou at Beattie Communications on tel: 020 7053 6000 or e mail: nationalspecsavers(at)beattiegroup(dot)com.
Notes to editors
About Specsavers
Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the globe. The couple nevertheless run the firm, along with their three children. Their eldest son John is joint managing director.
Specsavers has a lot more than 1,600 shops throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
Specsavers was voted Britains most trusted brand of opticians for the tenth year running by Readers Digest in 2011.
About Cactus Tv
Cactus Tv is a member of the ALL3MEDIA group and run by husband and wife team Simon and Amanda Ross. Productions consist of Saturday Kitchen for BBC1, Hairy Bikers Food Tour of Britain for BBC2, Rachel Allen, Galaxy British Book Awards and 8 years of the Richard & Judy show live from Cactus studios.
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